UTM parameters are a great way to figure out which URLs are most effective in attracting visitors to your content.
#Utm code meaning how to
When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking.”Īre you ready to get going on your UTM campaign and figure out how these insights might shape your marketing effort? How to Generate URL Parameters With Google’s URL Builder “UTM parameters are simply tags that you add to a URL. Here’s a succinct and super helpful definition from Kissmetrics: Then, we’ll move on to live UTM use-cases.īut before we dig in deep, let me clearer on the basics.
So, let’s start with generating custom URLs for your campaign and some UTM best practices. With this limitation, I just wanted you to understand that UTMs aren’t the end-all solution to understanding the performance of your content.īut, they sure make your marketing campaign picture less chaotic. There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred.īut, if this clean URL then gets shared on private social media (think Email, WhatsApp and Messenger), it appears as direct traffic in your analytics.Īgain, this is misleading information – which becomes a part of your dark social traffic. This means that UTMs stick around and can give misleading data for cross-platform social media sharing. Research by 33across found that 82% of online sharing is done by copy-pasting URLs.
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